Sell➧Buy Cattle Marketing on the Ranching Returns Podcast
- Jul 4
- 2 min read
Our team has been on the Ranching Returns Podcast a few times to talk all things Sell Buy Marketing, but on this episode Jared takes questions directly from comments on previous episodes and has our team answer them live for you.
Do you have a herd or do you just talk about it?
This question and others are exactly the kinds of questions discussed during our recent appearance on the Ranching Returns Podcast with Jared Luhman, where Brian Munger, Wally Olson, and John Haskell answered listener questions about Sell➧Buy Cattle Marketing and the decision-making process behind successful cattle trades. After all no one wants to learn from someone who isn't living in the trenches with them, which thankfully our team knows and lives every day.
Key Topics from the Discussion on Sell Buy Cattle Marketing
During the conversation we explored several concepts that every rancher should understand.
The Cattle Square
Understanding how different classes of cattle relate to one another creates opportunities that aren't visible when looking at a single market.
Cost of Gain
Adding weight doesn't automatically create profit. Understanding what each additional pound actually costs allows ranchers to evaluate whether adding gain is creating or destroying value.
Value of Gain
One of the most overlooked concepts in cattle marketing. The value of added weight changes throughout the year and between cattle classes. Understanding this relationship often creates opportunities long before the market recognizes them.
Cow Depreciation
Cows are more than production units. They're business assets. Recognizing depreciation and knowing when it creates opportunity changes how replacement decisions are made, but be aware no one is telling you to sell all your cows.
And More
Continue the Conversation
The podcast was only the beginning. Inside the Ranching.FYI Community, members continue these discussions every week through:
Weekly Market Pulse discussions
Financial Q&A sessions
Ranch Scenarios
Ranch Simulations
Business Thinking resources
Sell➧Buy Cattle Marketing discussions
Every conversation is designed around one mission:
Helping ranchers make better decisions, faster.
If this episode challenged the way you think about cattle marketing, we invite you to join the discussion inside the Ranching.FYI Community and continue sharpening your decision-making alongside ranchers from across North America.
