The Go-Giver - Influence, Value, and Long-Term Success

Most ranchers grow up with the same belief:

Work hard, keep your head down, and eventually, success will follow.

But what if that’s only part of the equation? What if real success, financially, relationally, generationally, comes not just from grinding it out …but from giving more value than you take?

That’s the core idea behind The Go-Giver, a short, powerful book that’s changing the way entrepreneurs, leaders, and business owners think about growth. Part of our team just finished it and we can tell you right now its a must read. 

This Isn’t Another “Feel-Good” Business Book

Written as a story, The Go-Giver follows a high-achieving sales rep named Joe who’s frustrated. He’s working harder than ever, but success keeps slipping just out of reach.

Sound familiar?

Then he meets a mentor who introduces him to five laws of “stratospheric success”—ideas that flip the usual business playbook upside down. It’s not about how much you get. It’s about how much value you give. Since providing value is one of our core business goals, you can see why our team found the book so intriguing. 

The laws outlined within are sharp and ruthlessly practical, especially for people in relationship-driven industries like ranching.

A Sneak Peek at the Laws (And What They Mean for Ranchers)

The Law of Value

Your true worth is determined by how much more you give in value than you take in payment.

Your business is full of value, and no, we aren’t just talking about the check at the end of the year. Value comes from you, others in the business, how you treat each other, how you spend your days, and how you move the needle, not only for yourself but for others. Finding ways to give value is a critical step to ranching. 

The Law of Compensation

Your income is determined by how many people you serve and how well you serve them.

Think about your network: your grazier, your buyer, your neighbor, your employees. In ranching, we solve real problems for real people; there is no clocking in and out of your own operation. It’s time we all prioritize how we can serve those around us. 

The Law of Authenticity

The most valuable gift you have to offer is yourself.

Ranching is full of noise—people trying to look like they’ve got it all together. But customers, partners, and neighbors can smell a fake from a mile away. The ranchers who lead are the ones who show up real, with nothing to prove.

The rest of the Laws await you in the book. 

We can’t tell you them all, or you wouldn’t read.  

Why This Book Belongs in Your Hands

If you’re leading a ranch, raising a family, hiring people, or trying to make the numbers work, The Go-Giver isn’t just relevant. It’s vital. It teaches something most business owners never learn: People don’t follow you because of how smart you are. They follow you because of the value you create in their life.

Whether you’re selling calves, mentoring your kids, or trying to improve your relationships, value leads to profit, not the other way around.

Because in the long game of ranching, the most profitable relationships—and the most lasting success belong to those who serve first.

Link to the Go Giver Book: https://a.co/d/ad9kSbx also available as an audiobook.